An important contribution to quality radio is made by foundations, corporations and individuals who provide funds
to underwrite the presentation of a program or series of programs broadcast on WNTI.
Underwriting singles you out
Underwriting on WNTI places you, your product or service in a unique position by clearly separating your name from
the clutter inherent in commercial advertising. Just as you, the underwriter, supports WNTI, our loyal listeners will
support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports
You can reach a specific audience
By underwriting, you can reach close to 50,000* listeners per week on WNTI at far below what it would cost to reach
a comparable audience with commercial radio. WNTI offers you the chance to contribute with one or more of our various
packages, allowing you the freedom to select the programming that will most economically reach our target demographic
of men and women 25-54. When asked to name companies that support NPR, 51% of listeners recall at least one.
Underwriting identifies your company as socially aware
An association with WNTI Public Radio identifies your company as a civic and community-minded organization with an
interest in the public that goes beyond simply selling a product or service.
Make a tax-deductible contribution
Because WNTI is a non-profit organization, your underwriting contributions are 100% tax-deductible.
Spring 2007 Arbitorn Ratings
York, Allentown and Philadelphia ADI)
Radio can reach qualified potential customers in more places, more frequently and more consistently than any other
Reach potential customers at home, in the car, out running errands and at the office: Studies have shown that Americans
spend an average of three hours a day tuned in to the only medium that has become their constant travel and leisure
companion – radio. Qualified candidates will hear your message no matter where they are.
Send a one-on-one message: Radio underwriting creates a more intimate relationship between your business and the listening
audience than print or television messages. You can personalize your message to continually stay "in the minds" of
Public Radio is a cost-efficient medium for your business: An underwriting announcement takes minimum time and expense
to produce, as well as being a tax-deductible donation. Costs are substantially lower than commercial radio to reach
an affluent audience. A radio awareness program can fit easily within your marketing budget.
Wide appeal: Radio reaches 95.5% of the twelve-plus population in America Monday through Sunday.
The following are the FCC guidelines for underwriting language on non-commercial radio stations. Underwriting announcements
on WNTI are :25 in length and can be worded including information about your business or service.
What You Can Announce
The name of your business, store, service or event.
Your businesses’ location(s) and hours of operation.
Brand names and descriptions of services that are sold.
Value-neutral, qualitatively neutral descriptions of your product lines and services.
A telephone number, as stated as a fact (as in "their telephone number is…") or web address.
What You Can't Announce
Qualitative or comparative language. Do not compare similar businesses by saying that one is better than the
other is; don’t mention anything pertaining to the competition.
Promotional statements. No "try them out", "I was there last week and…", or "They have
great food and values".
References to pricing information, sales, or discounts.
Calls to action. No motivational language, such as "Call now", "Stop in and see", "Tell
them WNTI sent you…"
Please support the Underwriters
that support WNTI