Why Underwrite?

An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on WNTI.

Underwriting singles you out

Underwriting on WNTI places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports WNTI, our loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.

You can reach a specific audience

By underwriting, you can reach close to 50,000* listeners per week on WNTI at far below what it would cost to reach a comparable audience with commercial radio. WNTI offers you the chance to contribute with one or more of our various packages, allowing you the freedom to select the programming that will most economically reach our target demographic of men and women 25-54. When asked to name companies that support NPR, 51% of listeners recall at least one.

Underwriting identifies your company as socially aware

An association with WNTI Public Radio identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

Make a tax-deductible contribution

Because WNTI is a non-profit organization, your underwriting contributions are 100% tax-deductible.

                                                                      *Source: Spring 2007 Arbitorn Ratings
                                                                       (New York, Allentown and Philadelphia ADI)

Why Radio?

Radio can reach qualified potential customers in more places, more frequently and more consistently than any other medium.

Reach potential customers at home, in the car, out running errands and at the office: Studies have shown that Americans spend an average of three hours a day tuned in to the only medium that has become their constant travel and leisure companion – radio. Qualified candidates will hear your message no matter where they are.

Send a one-on-one message: Radio underwriting creates a more intimate relationship between your business and the listening audience than print or television messages. You can personalize your message to continually stay "in the minds" of the market.

Public Radio is a cost-efficient medium for your business: An underwriting announcement takes minimum time and expense to produce, as well as being a tax-deductible donation. Costs are substantially lower than commercial radio to reach an affluent audience. A radio awareness program can fit easily within your marketing budget.

Wide appeal: Radio reaches 95.5% of the twelve-plus population in America Monday through Sunday.

Underwriting Guidelines

The following are the FCC guidelines for underwriting language on non-commercial radio stations. Underwriting announcements on WNTI are :25 in length and can be worded including information about your business or service.

What You Can Announce

The name of your business, store, service or event.

Your businesses’ location(s) and hours of operation.

Brand names and descriptions of services that are sold.

Value-neutral, qualitatively neutral descriptions of your product lines and services.

A telephone number, as stated as a fact (as in "their telephone number is…") or web address.

What You Can't Announce

Qualitative or comparative language. Do not compare similar businesses by saying that one is better than the other is; don’t mention anything pertaining to the competition.

Promotional statements. No "try them out", "I was there last week and…", or "They have great food and values".

References to pricing information, sales, or discounts.

Calls to action. No motivational language, such as "Call now", "Stop in and see", "Tell them WNTI sent you…"

Please support the Underwriters
that support WNTI